cerolab · a business research lab · Singapore
Behind every great business,one ratio.
CRR — the golden ratio behind how Apple, McDonald's and Berkshire compound. A research lab finding it in your business, with you.
by guesswork.
The ones that compound aren't guessing — they share a pattern.
Stuck
Every decision waits for you.
Stop working, and the money stops.
Too tangled to sell or hand off.
Worth less than you'd hoped.
Asset
It compounds on its own.
It keeps earning while you rest.
Ready to license or franchise.
Worth a real multiple.
CRR — how well your business turns what it owns into cash. The higher it climbs, the more it compounds.
Your business owns things — cash, equipment, a brand. Call it your asset base.
Each year, that base throws off cash.
In most businesses the cash leaks away — to you, to firefighting. The base never grows, so it never compounds.
Turn the cash back in, and it buys more base — which makes more cash, which buys more again.
How much loops back is your CRR. Above 30%, the loop runs itself — the business compounds on its own.
Now see where your business lands. It stays on your device.
Runs in your browser · nothing is sent anywhere
7 quick numbers · about a minute
They rent out an ecosystem.
Others fund the work. You keep the upside.
Reverse-engineered from
Apple · McDonald's · Berkshire · ASML
Compounding structures from the research — investigated on your business, not sold to you.
What we build to test
Asset 01 / 05
Franchise & Licensing OS
Package it so others run it — for a fee.
Asset 02 / 05
AI Diagnostic
Finds the one leak holding your CRR down.
Asset 03 / 05
Replication System
One location becomes many — same quality.
Asset 04 / 05
Margin Visibility
See where every dollar is made and lost.
Asset 05 / 05
Incentive Architecture
The whole team pushes one number.
Building these with AI is often 70–80% grant-funded in Singapore (PSG · SFEC, stackable) — useful, but not the point here.
Not a pre-approved PSG vendor; not grant or financial advice. Verify at business.gov.sg and skillsfuture.gov.sg.
Already built & live
Bring a real problem. We investigate it together — you, me, the owner network.
Bring a real problem.
Other owners pile in — their insights, advice and brainstorming.
It all compounds into your solution.
A framework is just theory.
→Your real business is where it gets tested.
You know your trade — I don’t.
→You bring the expertise; I bring data from across the owner network.
The analysis is heavy.
→I do the grunt work — books, partners, ops, the research.
The name
cerolab.co
cero = zero. Zero theory — all groundwork, not another book-smart idea.
lab = continuous research, not assumptions. So you stop paying tuition on your own business.
.co = cooperative. Not consulting, not coaching, not a service.
zero theory · continuous research · cooperative
3–5 owners as co-investigators — not clients. No fee, no vendor.
The deal
It works — you keep the upside in your business.
It fails— I learn why. You've lost nothing but a little time.
You bring the problem · I bring the tools
I'm not a consultant with answers — a researcher with a few tools and a lot of hypotheses, looking for practitioners to build with.